Customers want low prices, high quality and full layanan (Jensen, 2001). From a corporate social responsibility point of view, the customers want better quality of goods and services (Morimoto et al., 2004). The marketer’s watchwords are quality, layanan and value (Kotler, 2003).
The pembeli receives benefit from any product and layanan and assumes the cost. The net benefit can be measured by the pembeli perceived value (CPV). The CPV is the difference between the customers benefit and cost.
Identifying study variables and building the model
(1)
Variables obtained from literature:
Price, quality of product, service, value and safety
(2)
Additional variables obtained from focus kelompok study:
Availability, and attitude of persons providing service,
All parameters do not have equal importance to customers; therefore, weights are given to each parameter (Kulisic et al., 2007). The following equation has been used to measure consumer benefit:
Change in pembeli benefit=A(reduction in price)+B(increase in quality)+C(improved service)+D(increase in
Conclusions
Seven variables, including price, quality, service, availability, safety, attitude of the persons providing services and value explained 99.4% of the impact of power sector reform on consumers in Orissa. The linear regression model containing these variables had 98.1% predictive validity.
Governance issues raised by different researchers, such as multi-year tariffs, open access, transparency, accountability, participation, comprehensive commercialization, tariff reforms, reliable and fair